Adopted August 8, 2005 after more than seven years of public meetings, 200 workshops and input by thousands of residents, the General Plan sets long-range goals based on a shared vision to guide Ventura's future. The City Council, advisory boards & commissions, city departments and staff rely upon the General Plan to guide certain functions, responsibilities, and services the City provides to our residents, foster economic prosperity of local businesses, and the protection of our natural and cultural resources in our community to attract tourists and visitors.