2050 General Plan Update

Welcome to the City of Ventura General Plan Update web page. This web page provides up-to-date information on the General Plan Update process. Background information, meetings materials, and documents prepared for the General Plan Update are available for review on this website, as they become available.

What is the General Plan? The General Plan is the City's comprehensive framework of guiding policies on land use, housing, roads, recreation, historical and natural resources, balance of adequate water supply infrastructure, public safety and services, and noise, and serves as a basis for decisions that affect all aspects of our everyday lives from where we live and work to how we move about. It is implemented by decisions that direct the allocation of public resources and that shape private development. In short, the General Plan is the embodiment of the community's vision for the future of Ventura. 


The 2005 General Plan evolved from the 2000 Ventura Vision strategies reflecting the planning objectives and smart growth principles of the community. The Vision strategies set the framework for the General Plan and the City is asking your opinion on the relevancy of these goals today: 

OUR NATURAL COMMUNITY - Our goal is to be a model for other communities of environmental responsibility, living in balance with our natural setting of coastline, rivers, and hillside ecosystems. 

OUR PROSPEROUS COMMUNITY - Our goal is to attract and retain enterprises that provide high-value, high wage jobs to strengthen our economy and help fund vital public services. 

OUR WELL-PLANNED COMMUNITY - Our goal is to protect our hillsides, farmlands, and open spaces; enhance Ventura’s historic and cultural resources; respect our diverse neighborhoods; reinvest in older areas of our community; and make great places by insisting on the highest standards of quality in architecture, landscaping and urban design. 

OUR ACCESSIBLE COMMUNITY - Our goal is to provide residents with more transportation choices by strengthening and balancing bicycle, pedestrian and transit connections in the City and surrounding region. 

OUR SUSTAINABLE INFRASTRUCTURE - Our goal is to safeguard public health, well-being and prosperity by providing and maintaining facilities that enable the community to live in balance with natural systems. 

OUR ACTIVE COMMUNITY - Our goal is to enhance our parks and open spaces to provide enriching recreation options for the entire community. 

OUR HEALTHY AND SAFE COMMUNITY - Our goal is to build effective community partnerships that protect and improve the social well-being and security of all our citizens. 

OUR EDUCATED COMMUNITY - Our goal is to encourage academic excellence and life-long learning resources to promote a highly-educated citizenry. 

OUR CREATIVE COMMUNITY - Our goal is to become a vibrant cultural center by weaving the arts into everyday life. 

OUR INVOLVED COMMUNITY - Our goal is to strive to work together as a community to achieve the Ventura Vision through civic engagement, partnerships, and volunteer service.

GP graphic

The General Plan is required by the State of California to guide city growth, land use, infrastructure, and planning for city services.

The 2005 General Plan approved by City Council on August 8, 2005, provides guiding policy for all growth and development within the City. The City's General Plan addresses new and existing areas as a series of distinctive neighborhoods and to guide growth and revitalize districts, corridors and neighborhood centers.

Current General Plan

The General Plan consists of 10 elements that address both state-mandated planning issues plus optional subjects of particular concern with Ventura.

General Plan Organization