Measure O

Measure O is the City of Ventura's 25-year, 1/2 cent transaction and use tax that was passed by voters on November 8, 2016.  The measure is estimated to generate $10.8 million in revenue annually and was placed on the ballot to meet the needs of our aging city and protect the health and safety of Ventura residents.  The millions of tourists who spend money on lodging and other taxable items in Ventura also contribute to the cost of maintaining the City with this local sales tax. 

Meeting the Needs of Our Aging City

In accordance with Ordinance No. 2016-16, the City Council created the Citizen Oversight Committee for review of the projected revenues and recommended expenditures for the funds generated by Measure O, and to make recommendations to the City Council as part of the City’s budget process. Agendas and Minutes for the Citizen Oversight Committee can be found on the City’s website.

The local measure contains strict accountability requirements:

  • By law, all funds will remain in the City and cannot be taken by Sacramento
  • Annual independent financial audits and a citizens’ committee will ensure all funds are properly spent
  • A public review of expenditures is required

All City budgets are posted on the City’s website and the budget is discussed at public meetings during the budget process so that the public can provide input on spending priorities.


                                                                                                          Adopted Budget                             Adopted Budget
                                                                                                             FY 2017-18                             FY 2018-19* (to date)

Protecting local drinking water supplies and establishing water conservation programs

Maintaining and improving fire, police, and paramedic response times

Keeping all fire stations open




Protecting local beaches, rivers, and coast waters from pollution

Stormwater Quality



Keeping our neighborhoods safe from gangs and drugs

Ventura Police



Effectively addressing the issue of homelessness



Protecting and seismically repairing bridges



Maintaining local streets, roads, and essential City services

Tree Trimming   



Improving services for seniors, the disabled, and veterans



Piggy Bank









*Does not reflect re-allocations due to priority needs. For more information visit the Financial Transparency page.

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