Measure O

Measure O is the City of Ventura's 25-year, 1/2 cent transaction and use tax that was passed by voters on November 8, 2016.  The measure is estimated to generate $10.8 million in revenue annually and was placed on the ballot to meet the needs of our aging city and protect the health and safety of Ventura residents.  The millions of tourists who spend money on lodging and other taxable items in Ventura also contribute to the cost of maintaining the City with this local sales tax. 

Meeting the Needs of Our Aging City

In accordance with Ordinance No. 2016-16, the City Council created the Citizen Oversight Committee for review of the projected revenues and recommended expenditures for the funds generated by Measure O, and to make recommendations to the City Council as part of the City’s budget process. Agendas and Minutes for the Citizen Oversight Committee can be found on the City’s website.

The local measure contains strict accountability requirements:

  • By law, all funds will remain in the City and cannot be taken by Sacramento
  • Annual independent financial audits and a citizens’ committee will ensure all funds are properly spent
  • A public review of expenditures is required

All City budgets are posted on the City’s website and the budget is discussed at public meetings during the budget process so that the public can provide input on spending priorities.

On June 12, 2017, the Ventura City Council voted unanimously to approve $1.64M of Measure O revenue annually to keep all fire stations in Ventura open. Read the press release here.

Maintaining fire, police and paramedic emergency response is vital to protecting the residents of Ventura. Nearly 85% of all calls to the Ventura City Fire Department’s communications center require emergency medical attention. Keeping all six of the City’s fire stations open is important to maintaining quick response times.

On September 25, 2017 the Ventura City Council adopted to approve ongoing Measure O revenue to step up prevention efforts on neighborhood drug and crime issues by adding sworn officers onto the streets of the Ventura community. Read the press release here.

On October 16, 2017 the Ventura City Council approved funding for the following services and programs:



                                                                          Ongoing   One-Time
Measure O funding